How to Launch Your First Ad Campaign on OpenAI Ads Manager

Today, we are in an era where we use artificial intelligence to ask a chatbot for help with an issue. For example, if it were the rainy season and you needed a raincoat, you would go to the chatbot and ask, “What kind of raincoat should I buy for the storm?” As a real customer, the chatbot will recognize you as such and will likely respond with a comprehensive list of types of raincoats and provide you with an advertisement. This highly contextual approach significantly increases the probability of converting a casual user into a buyer. Recognizing the importance of this fact, there is OpenAI with their new use of OpenAI (or ChatGPT) Ads.

What are OpenAI Ads or ChatGPT Ads?

OpenAI Ads or ChatGPT Ads are digitally advertised using AI. This is a new method of advertising by marketers who want to market their products/services to the person asking a question. Advertising through OpenAI Ads/ChatGPT Ads will allow marketers to reach their product/service directly through other platforms (Google, Facebook, etc.) as well as by using AI-powered chat.

When was OpenAI Ads launched?

The Ads platform officially launched on February 9, 2026 (ChatGPT Ads), available in a closed group of users (Testing Ads in ChatGPT), and was primarily being trialed on Free and Go tier users in the U.S., with the intention of gathering feedback and learning about how users interact with our ads and how they perform. Expanded through scaled rollout to more advertisers and millions more users in March, 2026; OpenAI launched a self-service Ads Manager at ads.openai.com in May, 2026. This self-service Ads Manager allows merchants to create and manage their campaigns, budgets, and target audiences. So OpenAI’s Ads Platform will continue to evolve from a pilot to a fully self-service ads solution by 2026.

How many people in the world use ChatGPT daily?

Recently released statistics from OpenAI have revealed that their ChatGPT AI assistant has gained tremendous popularity over the last year. Per the company, there are reported to be between 800 and 900 million active users per week. Daily, ChatGPT processes an average of 2.5 plus billion prompts or requests from the estimated 100 to 200 million daily active users. The above numbers demonstrate that ChatGPT is much more than an application, but rather a digital resource for assistance with daily tasks/decisions throughout the entire world.

Why are OpenAI Ads important?

ChatGPT Ads disrupted the traditional digital advertising space with OpenAI. Ads are displayed using each user’s query (intent) instead of the user’s actual history of queries and social activity (which is how traditional platforms like Google and Meta display ads). By using contextual information within the conversation to help determine what is relevant for users, ChatGPT Ads can provide ads more closely aligned with what users want to learn about and/or find solutions to. For businesses, this means better conversion rates because the user will view the ad only if they are truly seeking information and/or a solution.

This is also one of the major steps towards an advertising model that respects privacy by focusing on contextual behaviour rather than tracking through third-party sources. An important aspect about ads is that they do not influence the way people use the platform as indicated in the OpenAI Guidelines (OpenAI, 2021) or the fact that the OpenAI Ads Platform makes it possible for companies to create and scale their campaigns directly and adds to the marketing ecosystem of the future powered by Artificial Intelligence (AI).

How does OpenAI Ads work?

OpenAI has not yet released full, detailed, or technical official documentation of the workings of their advertising system. So the answer to the question “How does ChatGPT Ads work” is basically limited to a general idea. According to OpenAI’s official information, future or experimental advertising models will be based on “privacy-first” and “contextual understanding.” It plans to show relevant information or sponsored content by analyzing the context and purpose of the conversation, instead of personal tracking of the user or third-party cookies.

That is, when a user asks a question or searches for information, the AI ​​model can understand the purpose of that moment and suggest the most appropriate response or commercial option. This is the main idea that OpenAI stated in their official message. However, there is still no public information detailing the “ads delivery system”, targeting algorithm or revenue model. So at this stage it cannot be fully explained like Google Ads or Meta Ads. This is still an experimental and evolving concept.

How to Setup OpenAI Ads?

Account Registration & Verification:

Step 1:

1. Go to ads.openai.com
2. Click Start Now or Sing Up Button

Step 2:

1. Enter your Email Addess and Password
2. Continue
3. Enter Email Verification Code
4. 

Step 3:

1. Provide your full Name and Age ‘How old are you?’ Section
2. Finish Creating Account
   

   Step 4:

   1. Set up your account in a few steps – Continue

   

   Step 5: Tell us about your business

   1. Enter your Legal Business Name 2. Enter your Business Website 3. Enter your Business Industry

Step 5: Confirm your account details

1. Enter your country
2. Enter your Currency
3. Enter Time Zone
4. Enter your Advitise and Business Type
5. Click Creat Advertise Account

Verify your Accont

Step 1:

1. Click Start Verification

Step 2: Verify your business to start running ads

1. Being Verifying

Step 3:

1. Business Details
2. Continue

   

   

   Step 3: Application in review- Done

Now your OpenAI ads Account reviewing your information. Once your verifying your account you can publish your Ads.